Last year, in late 2023, I was devastated when I lost most of my blog traffic.

I talk more about those updates here. 

Basically, Google released a few updates that killed blog traffic to most bloggers.

Bloggers in all niches were affected (travel, food, art, DIY, etc.) and most of us were fully dependent on our websites for income till that point, so it was quite horrible.

It was also upsetting because I’ve been in this field for years and Google brought me traffic to all my websites – including my latest eCommerce website NomNom Kawaii.

I’d just started the business and was creating cute, kawaii products to celebrate my 2 dogs – Maria and Chloe.

 

 

 

 

 

 

 

 

 

 

I even gave them imaginary friends and I was completely invested in this.

But when Google broke up with all of us bloggers and became a heartless robot – I knew I had to do something to recover.

I received so many emails from my readers and a lot of them were in the same boat too.

After spending a few weeks complaining and stewing in my misery – I started putting all my effort into Pinterest.

I sold one of my websites (a drawing tutorial website) so I could focus on the others and also started a new website (that was extremely visual).

Why start a new website? Why not use one of the older ones?

Good question, ladybug.

I could have just worked on the older ones, but here are my reasons:

  • I didn’t want to experiment on my precious websites (the ones I had written so much content).
  • I wanted a fresh website so I could grow it from the ground up.
  • I wanted to start a new Pinterest account so I could see it from the eyes of a newbie.

Getting back…

I used Pinterest to grow traffic to that website. 

I experimented heavily – using multiple strategies.

Every month, I looked at my analytics and noted down what worked and what didn’t. This helped me increase my blog traffic using only Pinterest.

Eventually, I was able to grow that blog and get enough pageviews to enter Mediavine.

I’m making over $3K a month on this particular website via ads and affiliate marketing.

This does not include my earnings from my other websites.

In this post though, I want to talk about how I used Pinterest to grow traffic to that blog. 

But before that really quickly:

If you’d like to learn more about Pinterest, just sign up for my newsletter by getting these free templates.

This post may include affiliate links, which means clicking on them might result in me making a commission at no extra cost to you. This allows me to run this blog ad-free and make content accessible for you for free. I also use this to pamper my beloved pups.

1. I made sure the niche was viable

I wanted to ensure that I was growing well and that my chances of this working were high.

So, I chose an extremely visual niche.

Examples of visual niches on Pinterest are:

  • Food
  • DIY
  • Art
  • Makeup/Hair/Beauty
  • Fashion
  • Home Decor

These niches have a high chance of succeeding because Pinterest is an extremely visual niche.

It’s like chocolate – a visual masterpiece that you also want to relish.

Starting a blog is a piece of cake!

2. I did solid keyword research

I didn’t want to throw spaghetti at the wall and see what worked and what didn’t.

I wanted results and I wanted it fast.

So, I did intense keyword research (I explain how to do keyword research in this post) and I wrote posts around popular keywords.

By ensuring that there was a demand for the topic I wrote, I was able to get more impressions and more clicks!

This helped me grow faster.

3. I replicated my viral-pin strategy

In this post, I explain how to create a viral pin. 

But by constantly analyzing the top pins for specific keywords in Pinterest (you need to be logged out for this), you come to understand:

  • What pin designs work
  • What type of pins do well for certain keywords
  • Pinning Psychology (certain trigger words force people to click by tickling their curiosity)

If you nail your pin design, you can easily double or triple your Pinterest success.

That’s why, it’s very important to not make these pin design mistakes. 

4. I increased the pinning frequency

When you’re just starting a new account, you need to be super careful.

If you pin too much, Pinterest can mark you as spam.

You can pin 5-10 pins a day if they’re tutorials.

If they’re visual ideas, you can pin more.

I explain more about this in my post here about pinning frequency. 

As your account becomes mature and more established, Pinterest trusts you a bit more.

And you can increase your pinning frequency!

5. Replicate what’s working

Obviously, some strategies worked.

And some didn’t.

I wrote down whatever worked. I slowly began testing it on my hair account.

And it’s working.

Here’s my progress on this new hair account that has under 10 followers:

Additionally, I’ve also worked closely with a few clients of mine to help them grow their website traffic via Pinterest as well.

And the best part is, all of these strategies work in 2024 and will work in 2025.

I don’t believe in gate-keeping.

So, I’ve included all my research in my latest eBook – The Secret to Pinterest Traffic. 

I’ve broken down everything I’ve used to grow my accounts into small bite-sized pieces so that anyone can understand this.

What does this eBook cover, you ask?

  1. Understanding Pinterest Fundamentals: Learn how Pinterest works, including its unique terminology and the key differences between Pinterest and Google Search. Gain insights into how other bloggers monetize through Pinterest and learn how to make it work for your blog niche. 
  2. Building a Solid Foundation: Set up your Pinterest Business Account correctly, claim your website, and utilize Rich Pins to enhance your content’s visibility. Understand the importance of following related accounts to boost your profile’s credibility.
  3. Mastering Pinterest Keyword Research & SEO: Delve into in-depth keyword research using both free methods and tools like PinClicks. Learn to identify what Pinterest users are searching for and how to create content that meets their needs. Discover shortcuts to writing posts and creating pins efficiently, including strategies for seasonal content that can go viral.
  4. Crafting a Winning Content Strategy: Apply the 80-20 rule to balance your content effectively. Explore techniques to double your earnings on Pinterest as an Amazon affiliate. Understand optimal pinning frequency and timing, and learn to balance seasonal and evergreen content to maintain consistent traffic.
  5. Creating Engaging Pins: Design pins that captivate your readers and encourage clicks. Learn the art of compelling pin titles and descriptions, and discover the types of images that resonate most with Pinterest users.
  6. Analyzing Performance and Scaling Success: Utilize Pinterest Analytics to track your performance and make data-driven decisions. Understand how to interpret metrics to refine your strategy and scale your success on the platform.

And a lot more of course!

If you have any questions, please leave them below. I’ll reply as soon as I can!

Okay, byeeee.